elf on the shelf sprinkles christmas magic over bah-humbug mom

The Elf on the Shelf sprinkled some Christmas magic over this bah-humbug mom. Growing up, Christmas was always my favorite holiday – the smell of things baking or roasting, the family, the friends, the crisp holiday air, Christmas Eve mass. Baby Jesus, of course. I loved it all.

Over time, I became a tad conflicted about Christmas due to the immense commercialization and consumerism now tied to the holidays. I am convinced that holiday music starts playing all day, every day weeks before Thanksgiving due to the handy work of retail lobbyists.

The other night, a girlfriend of mine was freaking out because she couldn’t find her Elf on the Shelf. Her ten year old daughters would be home any moment and she insisted on starting the Elf on the Shelf tradition that night.

I had heard about the Elf on the Shelf and I rejected the Elf on the Shelf–just another clever Hallmark strategy to squeeze money out of gullible parents, keep the kids focused on presents and line someone’s pockets.

But as I listened to my friend go on and on about the joy she and her daughters shared because of their Elf on the Shelf family tradition, my cold, cold heart started to melt.

She told me how much fun she had every night thinking of new places to hide the Elf and the morning excitement that came once her daughters rolled out of bed. It’s the first thing they look for, she said with a wink.

Visions of Elf started to dance in my head. I thought of all the fun my husband and I might have together in the evenings thinking of new, unexpected places to put the Elf. I thought of the smiles and giggles, joy and delight leaping from my own daughters as they searched for him, found him and whispered to him all they want for Christmas.

The Elf on the Shelf is magical…if you want it to be.

And the spirit of Christmas can remain in tact…if you want it to. And I do. And you will, too, after you watch this sweet background story about how the Elf came to be.

I’ve heard that Target, Little Miss Muffin and Hallmark carry the Elf (call first) or you can just order it directly from www.elfontheshelf.com. You will pay the same either way ($29.95) because of free shipping this weekend.

Happy Holidays! Merry Christmas.

P.S. An Elf’s Story airs on CBS December 14, 8:30-9pm CST.

Now that you’re a parent, do you look at the holidays differently?

Written by Ashley Bond

Ashley Bond

Founder of parenting blog, entrepreneur, underestimated disorganized overachiever.


  1. I’ve loved learning about all the different ways families are integrating the Elf into their Christmas routines. I love all the names, too! I can’t wait for ours to arrive.

  2. We Looove Pippen, our Elf. He’s brought magic into our lives. I love seeing the joy and the innocence of childhood as seen through Boo’s eyes, that we, in adulthood, have long forgotten. Now even Buggie gets jnto it as he follows his big Brother around looking for that clever, sometimes mischievous elf. It’s truly a gift for the whole family to once again enjoy the spirit of the holidays. It’s what you make it!

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