If I had to do it all again, I would have made my own baby food. I never did embark on that particular parent adventure because I thought homemade baby food was for hippies and helicopter moms. Making baby food just seemed cumbersome and unnecessary since I could just buy a few jars during my daily trip to Target. But that was seven years ago and since then baby food sales have been on a steady decline. Why? Because moms are making baby food at home.
Millennial moms (those born between 1981-1994) research everything from sunscreen to car seats, so it makes perfect sense that we are educating ourselves about what we put into baby’s belly.
“As a new mom it is reassuring to know exactly what is going into your baby’s mouth, and that you had a hand in creating it,” says Touro dietitian Julie Fortenberry, RD, LDN. “Making your own baby food allows you to shop seasonally and locally for fresh, clean foods. It also increases the variety and flavors available to your baby. This all ensures that your precious baby is provided with the peak nutrients essential for growth and development.”
Making your own baby food is healthier no matter how cute those babies in the commercials are or how sleek the newly designed glass bottle looks. On the other hand, over-the-counter baby food is convenient and because of advancements in technology, the quality and nutrient value in baby food is improving, but you’re going to pay for it.
For example, a jar of Beech-Nut banana baby food is $1.50. The price of one banana is $0.23. This means that for every jar of baby food you buy, you’re paying a convenience fee of $1.27 to Beech-Nut so that it can market its products and pay its shareholders. That’s just the business of it all.
Baby food pouches like Ella’s Kitchen and Happy Baby exploded onto the baby food market in the early 2000s and have since seen significant growth. The pouches are expensive, which balances out declining sales of traditional baby food. Personally, I loved the pouches but because they were expensive, I tried to save them for certain “situations” like shopping at Target with a screaming baby, driving home with a screaming baby, waiting in the check out line with a screaming baby, not to mention our general on-the-go lifestyle. I also hated how wasteful the pouches were; You can’t recycle them.
If you’re curious about making homemade baby food, here are two great recipes from Touro dietitian Julie Fortenberry, RD, LDN. And be sure to Save-the-Date for a Baby Food Making Class at Touro, where Julie and ZukaBaby owner, Erin Reho Pelias, will host an interactive baby food making class on Thursday, August 7, 2014, from 6-7:30pm. You’ll learn everything you need to know! Register today for this free class. One lucky parent will win a Beaba Pro Baby Food Maker!