All dads should know their numbers

September is Prostate Awareness Month.

Out of curiosity, I asked six local dads what they knew about prostate cancer. Half of them new a little. The other half knew nothing.

All of the dads I polled are super smart, major contributors to the New Orleans community in the areas of art, sociology, business, and economic development. They are all married, take excellent care of themselves, are health conscious, exercise regularly and have beautiful families.

But despite all of this, according to, 1 out of these 6 dads will be diagnosed with prostate cancer within his lifetime.


Prostate cancer is the second leading cause of cancer death among men (next to lung cancer). Thirty percent (30%) more men are diagnosed with prostate cancer than women are diagnosed with breast cancer.

We have done such a good job at raising the awareness of breast cancer and the importance of early detection that even my own husband checks in on me regularly to see if I am keeping up with my self-exams. He also thoughtfully reminds me that I am nearing 40 – the age at which I might schedule my first mammogram.

I did not realize I should be doing the same for him.

The good news is that if detected early, prostate cancer is curable. The bad news is that men just don’t think about this stuff as much as we do.


Touro and Crescent City Physicians have teamed up with Nola Brewing to host Louisiana’s first Pints for Prostates event, Thursday, September 12 from 5:30-8:00pm. The event will feature food, beer tastings, live music and a raffle ticket for a chance to win a Pints for Prostates European Beer Trip.

Tickets are $10 at the door and $8 advanced registration.

To help you nudge the men you love, encourage them to register for Touro’s FREE PSA (Prostate-Specific Antigen) screenings, September 20, 2013. This simple blood test measures the blood level of PSA, a protein produced by the prostate gland. The higher the level, the higher the risk of prostate cancer.

All dads should know their numbers. They have too much to live for.


This post is sponsored by Touro.

Written by Ashley Bond

Ashley Bond

Founder of parenting blog, entrepreneur, underestimated disorganized overachiever.

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