GoldieBlox inspires the next generation of female engineers.

Anson, my almost six year old, likes to build things. She likes numbers, strait lines and patterns. Since she came into this world, I’ve counted with her. Every step she walked up or scooted down had a number. We counted everything and we still do. Maybe this contributed to her connection with numbers, maybe it didn’t. Either way, my kid likes things that seem to fit nicely with numbers, math, patterns and predictability. Structures speak to her.

top to bottom: Anson (3) building 2010, Anson (5) building 2012

She also loves words and books. I am sitting on the edge of my seat in great anticipation for the day literacy takes a hold of her brain and the world opens up to her.

Building + books. Spacial + verbal.

This simple concept is the inspiration for GoldieBlox – a book series and construction set for girls, imagined and developed by Debbie Sterling, a female engineer from Stanford University who wants to inspire the next generation of female engineers.

Meet Debbie and her brainchild, Goldie, a girl inventor who goes on adventures with her friends and solves problems by building simple machines.

It’s no surprise that with a national emphasis on Science, Technology, Engineering and Mathematics (STEM) programs in schools and a specific interest in getting girls more involved in STEM, the GoldieBlox concept was successful in raising the necessary funding via to go into production. You can pre-order the first GoldieBlox set here ($29.99). Estimated delivery is February 2013.

Ask your daughter to watch the video and let us know what she thinks. Anson loved it. I, of course, cry every time I watch it. It’s just so inspiring.

Written by Ashley Bond

Ashley Bond

Founder of parenting blog, entrepreneur, underestimated disorganized overachiever.

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